Even in the third grade, everyone at my elementary school knew the cool boys wore Converse All-Stars, Levi's 501s and a pin-stripe sport shirt. Yes...it was the early 60's! I don't know what was cool for the girls...they had cooties. Not much has changed since then, except the logos and the prices. I wrote this article so we Christians can feel the pain that our Christian brand-consciousness causes others and we can grow from that pain, away from exclusiveness to inclusion for the people who need His love the most.

Brand Names-What They Mean:Everywhere we go, we see signs that we have become more and more a "look-at-me" culture. A few years ago, people would wear different color ribbons to show how much they care about a particular cause. Now, I see, you can get those things for your car so everyone on the road can see how much you care. I remember giving my lunch money to the Red Cross, not because I knew what they did was worth the money, but because...

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